GE Start Device WR09X10106

GE Appliances is an American home appliance manufacturer based in Louisville, Kentucky. It has been majority owned by Chinese multinational home appliances company Haier since 2016. It is one of the largest appliance companies in the United States and manufactures appliances under several brands, including GE, GE Profile, Café, Monogram, Haier and Hotpoint (Americas only, European rights held by Whirlpool Corporation). The company also owns FirstBuild, a co-creation community and micro-factory on the University of Louisville's campus in Louisville, Kentucky. Another FirstBuild location is in South Korea, and a FirstBuild location in India opened its doors in 2019. The company was owned by General Electric until 2016, and it was previously known as GE Appliances & Lighting and GE Consumer & Industrial. Haier has the right to use the GE brand name until 2056.